People assume there is only one type of career coach.
There is probably a coach for every imaginable problem out there. The most common once probably these: Graduate career coach, Career progression, and Career change coach.
Some coaches work with university leavers.
They support with applications, assessment centres, interview preparation.
They help young professionals land that first role and find their footing in the working world.
Others focus on applications for the next role.
CV writing. LinkedIn profiles. Motivation letters.
They are brilliant at translating experience into compelling narratives and positioning someone well in a competitive market.
And then there is a more holistic type of coaching.
The kind where the CV is almost the last thing on the to do list.
The people who work with me usually come with questions that feel much bigger.
Why am I so drained by a job I’m technically good at?
Why does this success feel strangely empty?
Who am I, separate from the title I’ve carried for years?
Who do I want to be, what’s my purpose in life?
Our work often begins with what I call a “why am I trapped?” audit — gently unpacking what’s going on and why they feel stuck.
From there, we go deeper.
Strengths. Values. Motivations. Passion. Purpose.
The believes that have shaped their choices.
The environments where they thrive — and the ones that drain them.
That’s the work I’m drawn to, as for me, a career doesn’t sit in isolation.
It is a part of a person’s whole identity. Confidence. Lifestyle. Health. Mental wellbeing. Relationships. Energy.
Sometimes all that’s needed is adjusting what we project to the outside world – the documents, the profiles, the interview answers.
But when we explore the person as a whole, something more fundamental shifts.
There is space for all types of career coaching.
And each serves a very real purpose.
The important question is simple:
What kind of support do you need right now?
Are you polishing your story for a direction you’re already clear about?
Or are you still trying to understand who you are, what makes you thrive, and how you can best put this out in the world?
Career change coaching 