When I talk about creativity with clients — often in the context of passions — I often hear the same response: “I thought I was creative, but I’m probably not.” Their minds go straight to artists or designers.
That’s not the kind of creativity I’m referring to here.
Creativity shows up in many forms. In writing. In sharing a thought. In cooking. In helping your child with their first plait. In gardening. In hanging new pictures on the wall. It lives in everyday moments where something is brought to life.
As business owners, we rely on creativity to let the world know our work exists. We share perspectives, advice and stories — often to a schedule we’ve set ourselves.
And yet, there are moments when nothing comes.
I know those moments well. Sitting at my desk, with exactly one hour before school pick-up, trying to write something meaningful. Something that resonates with future clients. Something that gets attention.
But nothing comes.
Not because there’s nothing to say. But because I see the clock ticking and feel the pressure to perform. Creativity needs space, not pressure. It doesn’t arrive on demand, neatly within the time slot I’ve allocated for it.
That realisation led me to a different question. How do I actually find my creative source? When do my ideas appear? And how do I tap into that when inspiration doesn’t show up on the spot?
The answer became clear over time.
It’s on my morning runs. On walks by myself. In nature. These moments quieten my mind and reduce noise. They create headspace, clarity and appreciation. My thoughts are allowed to wander without needing to perform. That’s when ideas surface. That’s when creativity appears. That’s when I know what I need to do next — or write about.
Sometimes we need reminding that we shouldn’t measure our creativity by the person who shouts the loudest about it, but by our own moments of flow.
So if I were to share my biggest learning about how to be creative, it would be this:
Find your thing that gives you headspace.
Headspace to clear the mind.
Headspace to wander.
Headspace to notice what matters right now.
Headspace to be creative.
Creativity doesn’t have to be huge. It’s the daily moments of being immersed in something with an outcome. It can only flourish with space.
If you pause a moment to reflect -how do you create headspace?
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